Mountain bikers are people of tough breed, people who are not afraid to go on long adventures in the wild, explore new trails and send chutes without spotting the landing.  People who chase their friend on a singletrack inches from his rear wheel knowing it will be the best run of the day, people that fall, get up and shake it off. Tough people, thick skinned, like an elephant skin.

Elephant Skin was founded to bring solutions to real riders from real riders.

The development process of each product goes through months of characterizing and understanding the need for a variety of potential users, a long process of prototype testing and verification.